Post by account_disabled on Feb 25, 2024 1:10:57 GMT -5
Mother's Day is coming, as always, on this second Sunday in May, but many brands have already started sending email marketing related to this date at the beginning of April to warm sales and hearts (I nailed that intro, huh Just like Black Friday, Mother's Day is a big driver of the market, especially ecommerce. The types and amounts of email marketing that can be sent vary depending on the segment of each business and the value of its products. Generally, the more expensive the item sold, the sooner its promotion begins to give the consumer time to plan, decide and be impacted more often by the product's advertising, increasing the chances of conversion. Apple Mother's Day 2023 email marketing example WHY TAKE ADVANTAGE OF COMMEMORATIVE DATES TO SEND EMAIL MARKETING? Well, as commemorative dates are interesting to people, these emails are more likely to be opened than a newsletter or a “normal” everyday announcement.
We like themed things, right? In the world of email marketing, the engagement scheme is similar to that of social networks: today's content helps tomorrow's. What does that mean? When you send a marketing email that has a good opening and click performance, the next marketing email you send tends to have a better delivery quality: fewer emails will be delivered to the spam folder and some may not even reach the Promotions or Others tab ( when we talk about Gmail and Outlook.com): they can arrive directly in the main inbox. It is Coinbase Virtual Currency Database precisely to achieve or maintain a good quality of delivery of future emails that it is important to take advantage of current topics – which are arousing people's interest – to increase your sender's reputation on email servers, showing that your messages promote engagement. Engagement, in email marketing, is opening and clicking; therefore, your email marketing needs to have a subject interesting enough to be opened and content good enough to be clicked on.
HOW TO PLAN A COMMEMORATIVE DATE ACTION BEFORE CREATING EMAIL MARKETING Remember that email marketing is a relationship channel between your brand and your audience. Alone, he doesn't perform miracles. This means that, before emailing, you need to plan the entire communication strategy about Mother's Day that your brand intends to adopt, which includes: plan and execute the campaign branding , with a clear theme, selection of images and illustrations, color palette, typography and tone of voice of the texts. It is important that branding considers all the brand's communication channels (social networks, emails, website, advertisements and printed matter, when applicable), so that all publications are consistent with each other. select products , define their promotional values “from” and “by” and establish the conditions of the offers, such as the expiration date of promotional prices, shipping policy, exchange conditions, deadline for receiving orders so that they are delivered by Mother's Day, etc.
We like themed things, right? In the world of email marketing, the engagement scheme is similar to that of social networks: today's content helps tomorrow's. What does that mean? When you send a marketing email that has a good opening and click performance, the next marketing email you send tends to have a better delivery quality: fewer emails will be delivered to the spam folder and some may not even reach the Promotions or Others tab ( when we talk about Gmail and Outlook.com): they can arrive directly in the main inbox. It is Coinbase Virtual Currency Database precisely to achieve or maintain a good quality of delivery of future emails that it is important to take advantage of current topics – which are arousing people's interest – to increase your sender's reputation on email servers, showing that your messages promote engagement. Engagement, in email marketing, is opening and clicking; therefore, your email marketing needs to have a subject interesting enough to be opened and content good enough to be clicked on.
HOW TO PLAN A COMMEMORATIVE DATE ACTION BEFORE CREATING EMAIL MARKETING Remember that email marketing is a relationship channel between your brand and your audience. Alone, he doesn't perform miracles. This means that, before emailing, you need to plan the entire communication strategy about Mother's Day that your brand intends to adopt, which includes: plan and execute the campaign branding , with a clear theme, selection of images and illustrations, color palette, typography and tone of voice of the texts. It is important that branding considers all the brand's communication channels (social networks, emails, website, advertisements and printed matter, when applicable), so that all publications are consistent with each other. select products , define their promotional values “from” and “by” and establish the conditions of the offers, such as the expiration date of promotional prices, shipping policy, exchange conditions, deadline for receiving orders so that they are delivered by Mother's Day, etc.
