Post by joly978 on Feb 27, 2024 3:16:03 GMT -5
While the pandemic caused a series of impacts on other sectors of the economy, concerns about health remained high — even though many people postponed their appointments for safety reasons. This happened mainly because the sector saw a change in its patients' habits: Covid-19 brought the need to take greater care of their health and well-being, something that had already been developing over the years and accelerated in 2020. Even though this increase was progressive, today the consumer is no longer the same as in 2019. Multi-screen, multi-channel and ultra-connected, even in the healthcare sector it is necessary to promote strategies to attract and retain customers. It is in this scenario that medical marketing comes to life and becomes an excellent alternative for promoting business. Medical marketing: what is it and how to use it? The concept, in fact, does not differ much from what is already known as marketing: a strategy to promote the business, publicize it and shape the public's perception of it. In the case of medical marketing, however, the change in perception goes precisely to the office or hospital to which it applies, with some differences in the marketing approach.
This is because, unlike other businesses, medical offices must Poland WhatsApp Number ollow some criteria established which establishes rules on advertising in Medicine — and this encompasses both advertisements and the dissemination of medical matters, sensationalism, self-promotion and prohibitions regarding school subjects. The idea of medical marketing is to revolutionize consumers' perception of the business carried out in that space, always following the latest trends in the health market and making the business something more attractive, but, at the same time, safe. Within the concepts that medical marketing applies are the creation of a relevant image consistent with the health professional's ideology, strategic planning within social networks and on web pages and post-consultation relationships. It is worth highlighting that, according to the Federal Council of Medicine, there are some rules that need to be included in advertising related to the area — regardless of the medium used. Therefore, we highlight four great tips to start incorporating medical marketing and promoting your business on social media.
Work on your image The first step to get started is: what do you hope to convey to the public? What is the segment, the design? Based on this, the ideal is to hire a professional to work on these images and graphic projects to publish them in places with which the public feels connected – social networks are a good example. For this, images of the office, the professionals involved and, of course, the content related to the area are valid. Publish content that speaks to your area of expertise Engaging the public through social media can be done today with relevant content. And what does that mean? Even more so in a healthcare area, people often have doubts about a series of medical questions, which can be answered by a healthcare professional. Therefore, publishing rich content that answers certain common questions can bring more engagement to social networks. Highlight reviews or testimonials made by other users In today's super-connected world, it's not enough to just have a good degree, you need to have a good reputation, as well as recommendations. The health sector is delicate because it has closer contact with the customer and, therefore, bringing reviews or testimonials on social networks makes all the difference. Through comments and ratings from other users, people tend to feel safer and approach the doctor. It is worth noting that bringing in a social media professional is the most recommended option to ensure good performance on the networks. After all, nothing better than work done by someone who really understands the subject! Pay attention to the criteria of CFM Resolution No.
