Post by account_disabled on Dec 3, 2023 2:34:00 GMT -5
Including smartphones and tablets. Content that doesn't display correctly (or at all) on a person's device of choice could harm their browsing experience and leave them with a poor impression of your brand. #3. Let data be your guide As with any other type of marketing campaign, a digital storytelling strategy grows when it is data-driven . Yes, a digital story gives you a lot of room to be creative, but don't let that overshadow the facts you already know about your current or potential audience. Who is your buyer persona ? What tone, language, and communication styles have proven most effective with them in the past? What are your interests, dreams, pain points and values?
Always adapt your stories to your chosen audience. They are much more likely to resonate the way you want. #4. Keep it real Again, there's nothing wrong with reaching for the stars America Cell Phone Number List or pushing the boundaries of what you want your brand to achieve. But it is also essential to be realistic. Always size your stories so that they are doable within your assigned time frame and budget . A more efficient story that is shorter or simpler will be infinitely more effective than a longer, more elaborate story that feels rushed or incomplete because the team behind it ran out of time or resources. #5. Keep track of your results No matter how creative or innovative, every good marketing campaign has a clearly defined objective at its center.
What do you hope to achieve with your digital storytelling strategy? What metrics will you use to determine if you were successful or not? Consider testing your story ideas using multiple versions of them . Apply different tools, platforms and approaches to each as needed. Then compare the results and let them be your guide for future projects. Conclusion: Exceptional brands start with incredible stories Whether you're officially ready to tackle compelling digital stories or you're still fine-tuning the details of your existing marketing efforts, there's one skill that will always make the difference in the end: the ability to tell an incredible story . That is why the best idea is to invest in the skill that with study can be acquired and mastered. Take the next step today and read our post on Interactive Storytelling to learn all the details of this incredible resource.
